v App Landing | K&J Growth Hackers

Data-driven growth strategies adopted by the world’s fastest growing companies.

Put on the K&J Jetpack that Helped TikTok Drop Costs 73%
and drive 76,000 new users

Ready for your app to go viral?
Find out how we helped HeyPal get 1 Million users in 6 months.

SEE CASE STUDIESApply

In 6 months

  • 1M users in 6 months
  • Ranked Top 10 on 28 Country App Stores
  • #2 on Google Play for Top Free Apps
  • 14min 53s average session time

In 6 months

  • Lowered CPI from $9 to $2 on iOS
  • Ranked #6 Social Apps
  • Launched 9 Campaigns
  • Increased ASO 11%

In 6 months

  • 5X ROAS consistently for 9+ months
  • $550 CAC for $7,000 LTV
  • Improved SEO impact
  • Gained NetFlix, Vimeo, Shopify as Customers

In 6 months

  • 75,550 new tier 1 downloads
  • 55% D1 retention
  • 33% CVR
  • Ranked #3 on App Store

THE OLD WAY:

“If we build something great, they will come”

Hoping for a viral moment

No clear UX and process for optimizing & scaling

The Uber of “…..”

Do any of these sound familiar?

THE NEW WAY:

Statistically-Significant, Data-Driven Method for Attracting New Users, Engaging them, and Leveraging Paid Media to Drive Organic Virality


Use Paid Media to Make Apps Rank on App Store & Get Free Users


AB test creative variables across 500+ audiences to find the Perfect Conversion Recipe


Make an “Offer” So Good Users Feel Stupid Saying No

Ready for Take-Off?

Apply Now

K&J’s Specialization:

Reduce Your Cost Per Install

We cut your CPI by up to 50%

Let us know your CPI and guarantee we can beat it – then send you more Tier 1 users, and improve your App Store Optimization.

Atomic Network Strategy

The method we applied to bring 1,000,000 new users to HeyPal in six months

Our user referral strategy drives engagement and virality

Higher User Quality

TikTok: We drove 75,000 new tier 1 users in the USA, UK, and Brazil.

We can help you get new, quality users that you care about, and reduce unit costs

Let’s Put You on the Growth Rocketship

Clear Target, Aligned Incentives (Performance-Based Compensation) and Massive Scalability

Get me on the viral rocketship!

Apply Now

Fully Built-Out, Heavily AB-tested Marketing Funnel for App/Tech Companies

We’ve been working on this funnel for over 2 years and done over 1,500 AB tests on to find the perfect conversion recipe

Tons of Data Points on Each User & a Robust Data Dashboard

Not only will you know key metrics like MAU/DAU, CPI, CVR, Retention, and Events you want to track, but we build you a custom dash and pixel all your users to ensure they are 100% real, high quality, engaged app users

Massive Scalability:
100k to 300k new users per month

Our platform leverages alternative traffic channels that drive down costs significantly as well as traditional social and digital channels for scale



Here’s How Our App Rocketship Works

Our Promise: K&J Will Double Your User Growth Rate, and Cut CPI 50% – Guaranteed



We perform an analysis and tell you if we can help you, which covers market sizing, costs and opportunity. If we can help we draft a pro-forma showing your growth trajectory and new cost structure.

Then setup several organic and paid marketing campaigns depending on your audience

We drive new users (tracked in AppsFlyer) using our proprietary conversion-driven content strategy

Once we hit your user growth goals then you are invoiced. Meaning, you don’t pay the bill until we hit your goal.

How do we drive global growth?

If you have global aspirations we can harness the power of our US based team to optimise local and regional opportunities and penetrate international markets.

With Kale heading up the NZ side from Dunedin and John leading our US team from L.A., our global reach provides us with a powerful edge that we use to cut through the noise in an increasingly competitive digital space.


Success Stories Include





Are you going to be our next success story?

Our Promise: K&J Will Double Your User Growth Rate, and Cut CPI 50% – Guaranteed

Cut CAC
from $56 to $31

Cut CAC
from $19 to $11

20X ROAS, $23 CAC for $727 AOV, Mark Cuban Feature

Launch Xfinity Home to
23M Subscribers

14,500 downloads overnight
via Twitter Viral

Cut CPI from $7.21 to $0.45, Scaled to 110,000 new users per month

Cut CPTQL from $3,351 to $1,550
in 28 days

Launch iOS/Android App to 5.2M users

Cut CPI from $16.40 to $9.02

Cut CPI from $10.81 to $8.20, scaled to 30k/mo

$125 CAC for $725 AOV, $7,200 LTV and 300k/mo sales

Results, Results, Results!

When you win, that’s a win for us

K&J Growth helped us gain 18,500 app installs in our first 30 days of the campaign”

Roxy T.,
Global Marketing Manager at TikTok

“Once the video ads launched, we saw record-breaking numbers in our sign-ups and engagement. To watch something so big unfold before you is truly amazing. We are all thrilled with the outcomes, and love working with K&J. The K&J team worked tirelessly to turbocharge all aspects of the campaigns and continued to optimize even after we reached amazing success during the U.S. launch in June. If big numbers and quality users is what you want, I highly recommend considering Jonathan and Kale and the team to get the job done.” “

Frank Magliochetti
Chairman, HeyPal

“Jonathan and the team are great. As a startup, our runway and burn rate are incredibly important and we were running the K&J team hard to keep things profitable while still scaling and doing excellent reporting to keep our investors happy. But they did great under the pressure and kept things consistent even during our off-seasons. Highly recommend!”

Lee R.,
CEO at Confetti

Got Questions? That’s cool. Got you!


  • How exactly do you drive me the users?

    We use social media channels like Facebook, Instagram & TikTok, alternative channels like Quora, Reddit, Taboola and others – but ultimately depends on your KPIs and growth targets / budget


  • “Double the growth, half the cost” what’s that really mean?

    We’ll conduct an analysis and if you’re growing at, say 100,000 new downloads per month, we will promise to double that. And when we hit 200,000 new downloads per month, we also (assuming that you’re approved and meet our client criteria), we will cut your CPI in half. So, if you’re paying $5 per user, we will get it at least down to $2.5 or for some reason we can’t, we’ll tell you


  • What is the total monthly investment amount I should expect?

    A healthy funnel that drives 100K+ new users should expect to pay $0.50-$4 per user and that CPI reduces as you scale. However some of our apps get $0.20 downloads, others get $2, while others get $20. Depends on your audience and its size.But, you only pay once we hit your target


  • What is the total monthly investment amount I should expect?

    We’ll conduct an analysis and if you’re growing at, say 100,000 new downloads per month, we will promise to double that. And when we hit 200,000 new downloads per month, we also (assuming that you’re approved and meet our client criteria), we will cut your CPI in half. So, if you’re paying $5 per user, we will get it at least down to $2.5 or for some reason we can’t, we’ll tell you


  • Is my app ready for this kind of growth?

    A healthy funnel that drives 100K+ new users should expect to pay $0.50-$4 per user and that CPI reduces as you scale. However some of our apps get $0.20 downloads, others get $2, while others get $20. Depends on your audience and its size.But, you only pay once we hit your target


  • How do I know these users are quality users?

    Again, your data dashboard will show it clearly. Bad data is obvious and we don’t promise perfect users, but we do promise real users. You can even determine which metrics / user demos of your new users.


  • How do I know these users are REAL users?

    Again, your data dashboard will show it clearly. Bad data is obvious and we don’t promise perfect users, but we do promise real users. You can even determine which metrics / user demos of your new users.


  • What KPIs can K&J meet and optimize for?

    Again, your data dashboard will show it clearly. Bad data is obvious and we don’t promise perfect users, but we do promise real users. You can even determine which metrics / user demos of your new users.


  • What happens if I’m not happy for some reason?

    You can exit the engagement any time. We don’t want to work together if you’re not excited about it and getting the results you hoped for.
    We don’t bill you if we don’t hit your target


  • What else can K&J do?

    Again, your data dashboard will show it clearly. Bad data is obvious and we don’t promise perfect users, but we do promise real users. You can even determine which metrics / user demos of your new users.

Meet the K&J Team Leading Your Growth

“Top Founders to Watch” – Startup Grind | #28 Inc. 5000’s Fastest Growing Companies

Leadership


Jonathan Maxim

Kale Panoho

Adam Stinson

Working Teams


Craig Drenan
General Manager

Travis E.
Project Manager

Jay Still
Account Services

Lisa Maxim
Creative Strategist

Joshua V.
Sr Media Buyer

Pablo Roche
Head of Paid Search


Santiago S.
Performance SEM Media Buyer

Eza N
Head of Illustration

Regine Garcia
Head of Branding Design

Get me these results!

Apply Now

What we Require in App Partners

Just like you want to work with qualified partners, so do we

Basic Criteria for Approval

(eligibility for performance basis)

  • 1M users in 6 months
  • 20%+ D1 retention
  • User Onboarding and FTUX
  • Premier quality app
  • Marketing budget of $20,000+/mo

Advanced Criteria

(eligibility for full performance basis)

  • 1,000,000+ users
  • 100K+/mo ad spend

New App with 0 users?

Try our Launch Pad Program

Take me to Launch Pad

So where to from here?

Here at K&J Growth we live and breath our culture of learning, testing, and performance.

If you think your organisation could do with a bit more of that, then let’s set up a time to chat.

We’d love to learn more about how we can help you and your team extract new levels of growth and performance for your organisation. Just click the link below to get started.

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Cheers