Welcome to our world of data-driven growth.
We’re Kale and Jon and the founders of K&J Growth.
We’re the blokes behind the Inc. 5000’s 28th fastest growing company in 2020, and the team that helped take TikTok global in 2019. Back when the platform was only filled with tweens, up to now, where it has every Tom, Dick and Harriet dancing, age agnostic.
In the late 2000’s companies like Facebook, Dropbox, Uber, WeWork and Spotify were using something called “growth hacking” which revolved around using digital technologies to acquire customers and users at unprecedented rates. In 2017 we picked up this mantle and carried on in that tradition.
Since then we’ve served over 200 companies, helping them gain more customers and more revenue and we want to do the same for you.
Here are some of the things that we think might get you excited:
Our average client makes 4.8 dollars for every dollar they spend with us
We’ve helped Clickstream grow HeyPal from 50,000 users to over 1,000,000 in the space of just a few months. Check out the case study here.
We are a performance agency partner focused on user acquisition, app-installs and generation of high quality leads optimised for conversions
We grew 663% last year and we want to see what we can do for your growth.
Where do we specialise?
We’ve helped the New Zealand Government grow their Digital Boost initiative from zero to 44,000 users over the last year in the SMB niche.
B2B & B2C Lead Generation
You tell us what you’re paying for your leads and we’ll get them cheaper and faster for you. We can even help with sales optimisations that can drive up your AOV to improve ROAS and increase ROI.
We’ve helped companies like TikTok, HeyPal, Nifter and others gain tens of thousands of users in a single week. You let us know your CPI and we’ll make it cheaper and easier for you to gain more users that you care about, faster.
How can we help?
K&J Growth was formed in 2017 after John and Kale bid against each other for a contract where they each got a piece of the pie. After the contract was finished, and with John in L.A. and Kale in Dunedin (NZ), they agreed that instead of continuing to oppose one another they would form a multinational partnership that leveraged their combined strengths and K&J Growth was born.
Prior to K&J they had both founded successful start-ups of their own and in the process discovered a range of tools and techniques that had enabled them to grow and scale their companies rapidly. Jon sold his fitness app Vea, and Kale launched a gym that generated $202,000 ARR in just 14days on a budget of just $200. In doing so they had found a sweet spot for the implementation of a set of unique growth strategies in the digital marketing space. From that point on continuously approached by other organisations and start-ups in their quest to get more customers on tight budget restraints.
Fast forward to today, K&J now has a crew of 22 individuals from around the globe who specialise in taking your existing marketing budget and making every buck you spend go that extra mile whether it be for B2B lead-gen, user sign ups or app installs. Simply put, you tell us what you’re spending on ads, and we’ll improve the return you get on those ads. If we don’t, you don’t pay!
Find Growth Here
Head of Facebook & IG ads
How does it work?
We don’t run like your regular agency. We’re vertically integrated meaning we don’t have generalists we have specialists that work with generalists to get you the best results. Say hello to a handful of the team specialists.
Head of Facebook & IG ads
Head of Paid Search
Head of Illustration
US Creative Lead
Head of Branding Design
This team then makes sure that you’re looked after operationally, say hello to the team you’ll be chatting with on a regular basis if you jump on board to work with us.
NZ General Manager
NZ Operations & Client Services
Sr Media Buyer
Head of Sales Strategy
US Campaign Manager
With Jon and I to help guide the ship.
So what do people have to say about us and our results?
Marketing Manager at TikTok
CEO Prep Expert
So where to from here?
We’d love to have a chat with you about how we can help you and your team. The gift box you’ve received from us represents a lot of what we care about as a company. We’re taking some of the world’s best practices from the hub of LA and applying a bit of Kiwi class to bring you an agency breaking borders and boundaries.
The gifts in this box represent learning, testing, culture and performance. If you think you could do with a bit more of that in your life then let’s set up a time to chat.