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We’re K&J

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Who are we?

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Jonathan Maxim, Partner

About Us

Jonathan brings unmatched entrepreneurial energy to every pursuit – thriving in competitive, agile environments and driven by passion, accountability and measurable success. From working in a Fortune 50 company directing product launches, to taking a mobile apps to market starting from scratch, Jonathan is equipped for the most complex launches.

Education – San Diego State: Bachelors in Graphic Design, MBA focus Marketing

Background – Comcast NBCuniversal, Vea Fitness

Kale Panoho, Partner

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Having created $202,000 of annual revenue from just $200 in just 14 days in his first business venture, a contributor for the Huffington Post and a guest on John Lee Dumas’s Entrepreneur on Fire, Kale has been recognized as one of the leading minds in growth marketing today.

Background: Huffington Post, Men’s Health, Influencive

our story

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it was kind of an accident

Our story

After two consultants bid for the same contract, but only one was awarded; a strange, maybe counter-intuitive theme emerged – Why compete?


In yesteryear, two rigorous, well-educated business consultants may have sworn rivalry after one took the business from another. However, Millennials simply don’t think the way our business forefathers do.


Instead, founders Jonathan and Kale had a conference call. The two strangers sat down to discuss why one got the contract and not the other. As it turns out – it wasn’t merit. It was simply pricing. Both had impressed the client, and funny enough, had come up with very similar, yet unique creative marketing campaign recommendations.


At that time, the two decided to magnify each other’s efforts instead of defy them. K&J Growth Hackers is born.

Our clients

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from Fortune 50 down to fast growing startup

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